It is all about companies leveraging enhanced technology to improve their business capabilities, operational efficiencies and ultimately, their customers’ experiences.
In the months and years that followed, embracing these tools has often marked the difference between corporate success and failure.īut with the digital revolution now firmly established as a “must have”, how should companies be implementing it? And what role should leaders play in driving it? Having dedicated my career to digital transformation, I believe that there are six tenets that companies and their leaders need to adopt as they venture deeper into the digital decade – the title of a recent book I have written on the subject.īut what exactly is digital transformation? The pandemic took digital tools, which for many companies had been a “nice to have”, and turned them into a core necessity. During a brief period in 2020, business and its relationship with digital technology changed forever.
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